Announcing our Creative Cleanup winner
"Winning this competition has shown me that a lot more is possible than I thought… Helping create a cleaner future has always been a goal of mine, and entering this competition allowed me to do my small part by using my skills.”
These are the words of first-year design student Vusumzi Maseti at the Cape Peninsula University of Technology upon winning the Creative Cleanup 202𝟦 award for 18 − 25-year-old creatives recently.
The Creative Cleanup challenge is run by Clean Creatives SA, a project of Fossil Free SA. It invited young creatives to design an A1-sized poster encouraging The Loeries not to accept entries from advertising companies that work for the fossil fuel industry.
Maseti’s entry, titled “Why Reward Bad Behaviour?”, asks why the Loeries would reward work that deceives the general public and ultimately exacerbates the climate crisis. Over 380 people have signed a petition asking the Loeries to take this stance. Keen to participate? You can add your voice here.
Clean Creatives South Africa (CCSA) launched the 2024 Creative Cleanup Challenge in August 2024, as its campaigners delivered lectures called “Polluted Narratives” − presentations on greenwashing and the science of climate breakdown − to advertising and PR students at universities and advertising schools. These included the AAA School of Advertising, the UCT Centre for Film and Media Studies, and the Cape Peninsula University of Technology (CPUT).
In 2023, The Loeries recognised Joe Public for its work for Engen, and the Silverback Awards in Uganda, in partnership with The Loeries, awarded MetropolitanRepublic’s campaign designed to greenwash TotalEnergies’s East African Crude Oil Pipeline project.
The judges for the artwork challenge included Clean Creatives pledge signers Emma King, Paul Reynell and Sylvester Chauke, as well as Clean Creatives’ campaign manager, Noni Poni, and IDIDTHAT.co’s Julie Maunder.
Other aims were to raise the profile of the Clean Creatives South Africa campaign, and to convince agencies and creatives to sign the Clean Creatives pledge.
Keen to add your voice? You can sign the pledge here.
